Open this publication in new window or tab >>2024 (English)In: The Routledge Handbook of Political Campaigning / [ed] Darren Lilleker; Daniel Jackson; Bente Kalsnes; Claudia Mellado; Filippo Trevisan; Anastasia Veneti, Routledge, 2024, p. 30-44Chapter in book (Refereed)
Abstract [en]
Ten years ago, we proposed the concept of network media logic. In this chapter, we explore how political actors have adapted to it. We attend to the importance of intermediaries, activism in the global south, and how technology firms and data have become active agents. We argue that the concept needs to better account for the lack of professional editing, data-driven production and distribution, the emergence of affective publics, the outsized role of superspreaders, and the rise of participatory propaganda. In conclusion, we suggest that network media logic can help us understand the challenges with generative AI as campaigning depends not only on the technology but also on how parties decide to play this game.
Place, publisher, year, edition, pages
Routledge, 2024
Series
Routledge International Handbooks, ISSN 2767-4886
National Category
Media and Communications
Identifiers
urn:nbn:se:mau:diva-72626 (URN)10.4324/9781003333326-4 (DOI)2-s2.0-85210676192 (Scopus ID)9781032356716 (ISBN)9781003333326 (ISBN)
2024-12-102024-12-102024-12-10Bibliographically approved