Öppna denna publikation i ny flik eller fönster >>2024 (Engelska)Ingår i: The Routledge Handbook of Political Campaigning / [ed] Darren Lilleker; Daniel Jackson; Bente Kalsnes; Claudia Mellado; Filippo Trevisan; Anastasia Veneti, Routledge, 2024, s. 30-44Kapitel i bok, del av antologi (Refereegranskat)
Abstract [en]
Ten years ago, we proposed the concept of network media logic. In this chapter, we explore how political actors have adapted to it. We attend to the importance of intermediaries, activism in the global south, and how technology firms and data have become active agents. We argue that the concept needs to better account for the lack of professional editing, data-driven production and distribution, the emergence of affective publics, the outsized role of superspreaders, and the rise of participatory propaganda. In conclusion, we suggest that network media logic can help us understand the challenges with generative AI as campaigning depends not only on the technology but also on how parties decide to play this game.
Ort, förlag, år, upplaga, sidor
Routledge, 2024
Serie
Routledge International Handbooks, ISSN 2767-4886
Nationell ämneskategori
Medie-, kommunikations-, och informationsvetenskaper
Identifikatorer
urn:nbn:se:mau:diva-72626 (URN)10.4324/9781003333326-4 (DOI)2-s2.0-85210676192 (Scopus ID)9781032356716 (ISBN)9781003333326 (ISBN)
2024-12-102024-12-102025-02-07Bibliografiskt granskad